Score big with USAA

Video Duration: seven minutes and two seconds

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SERE prepares special operation soldiers for rapid, high-risk, complex missions, deep in enemy territory. We're going to sneak into these buildings right here. Come on. We're going to have to retrieve a package and then move to extraction. Great job. This is awesome. It amazed me, just similarities with military service and football. I love the brotherhood, the teamwork that it takes to fight for the men and women. This is left and right of you. This is "I Could Do That." SERE Edition, presented by USAA.

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I'm Lane Johnson, all pro right tackle. Today, we're outside Philadelphia. I'm here with a bunch of Army veterans about to get a taste of SERE training.

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What's going on? Hey, Lane. Good to meet you. Nice to meet you. Think you can handle some military SERE training? I can do that. Let's go. SERE stands for survival, evasion, resistance, and escape. Today, what I have prepared for Lane is an abbreviated version of the SERE experience. And then we're going to put it all together in our culmination exercise. So first thing Jason taught me was land navigation. So I had to learn how to use my compass and go from location A to location B. We're working on a technique called dead reckoning to get a direction of travel. So dial in 10. And then establishing a pace count so we know how far we've walked over land through thick terrain.

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We moved on to urban evasion, how enemy's movements dictate his movement, use of cover and concealment to keep from being seen or detected. All right, Lane. We have an urban area in front of us here. And if you kind of scan this area, you kind of see some combatants out here. These are the bad guys. This is my cover on the outside. And I have these buildings through here. I'm going to lay out here in this last cover and conceal position and look at the most advantageous route. If I got a guy in a tower here, I'm not going to want to enter there, correct? So I'm going to want to look for those gaps where you can actually exploit the enemy's movement. We are flanking.

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That's right, flanking. There's going to be a package you're going to have to retrieve kind of in the center of an urban environment and then move to a rescue site.

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All right, Lane. The whole intention behind GTAS or Ground to Air Signal is to build a fire to let the overhead bird know your exact location for rescue. So we're going to start with larger pieces of wood as a base. The next thing we want to get on there is tinder. It's our smallest making material, light, airy, easily ignitable. Now I'm going to go kindling. Pencil size to toothpick size pieces of wood. Snap when they break, so I know they're dry. Place some tinder on top of that. So at this point, I'm teaching Lane one of the oldest forms of creating fire. Another more reliable means using the ferrocerium rod and striker. There it is. Yep, upside down on it. Place it in our hole we made. Feed the straw grass in. Once this starts to get established, we have some smoke here but not enough to really signal. So now we need to take our greens and put those on. We're going to throw those right on top.

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Look at that smoke. I've been camping. I've been hunting, so I'll spend a lot of time in the woods. But never got to officially make a fire. This is really cool. Jason is obviously very knowledgeable. He's a great teacher. So let's hope that I accumulate all these skills and I can use it in our last challenge.

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Lane certainly has the discipline and grit to take the training today and be successful at whatever I throw at him. All right, Lane, this is your culmination exercise. You got separated from your unit, enemy composition, unknown amount of enemy, disposition. It's a militia force. Use everything you did today, the navigation, the movement through urban area, and your ground air signal for rescue. Put it all together now to accomplish your mission on your own. OK. I'll put my skills to the test. 60 degrees, 50 meter.

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During the navigation, Lane is going to have to negotiate through a wooded environment to find the initial cache.

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His pace count was spot on. OK. So we got to our first point. Let's see what's in there. He retrieved that initial cache quite quickly. OK, this is the map. Looked at the strip map, figured out his next move. Container village.

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Hidden within that urban area, there's going to be a cache, and inside that cache, it's going to be in the makings to build his ground air signal. Start the fire and signal for rescue. Some of the things that Lane Johnson is going to have to face, Op 4, which is the opposition forces, that's going to be roaming in the area. So he has to be able to adapt and adjust. Op 4, opposition forces, main objective is to keep Lane from achieving his objective. Try to throw Lane off a little bit. I can hear them, so I'm going to try to be as quiet as I can. We're going to the bridge on this map. Across the bridge, away from the guy in the tower. So here we go.

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I've had multiple family members serve in the Army and Navy. It amazed me, just the similarities with military service of football. Got to get low.

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Got in the tower.

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The hardest part, being a professional football player, it's just mentally coming in each day, willing to attack whatever you have in front of you. We're out here. We're going to sneak in two of these buildings right here, figure out what's our next move. Lane did fantastic today. Very impressed with just his rapid decision making.

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There are goals to get to that container. There's a tower. He's going in and out. Whenever he goes back in or turns his back, we'll all last across the road. Lane formulated a plan. He figured out quite quickly the route he wanted to take. You could see his intelligence as he exploited the enemy's movements.

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The cache is here, so we are over here. I don't want to go and try to sneak through the main entrance. There's too many guards.

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Come on.

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As we select people into special forces, those are the people we're looking for with that level of mental toughness that seek out hard days to become callous towards situations that would break normal people.

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So now we have our tools to make a fire. Let's go.

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Fire starting spots here, so let's make a base.

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Can you elevate it off the ground in case it is a little bit moist?

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He was able to get his fire started, establish fire, and then send up dark smoke, which gave contrast to the terrain that he was in. All right, let's put the greens on here and make this smoke. Make sure I create enough smoke to alert airplanes, helicopters, overhead where my location is.

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Great job. Yes, sir. Awesome. It felt like I conquered Mount Everest today. Good signal. Good signal. Black smoke, birds inbound. Jason, you name it, he's done it. Green Beret, Army Ranger. I was very proud to have him teach me a thing or two today. Probably the biggest honor I've had as a player. I was a 2024 nominee for the USAA Salute to Service Award. Military, men and women. It amazed me just how they served with honor, the friendships they made, and the lives that they chose. Could Lane make it in the military? 110%. Could he make it through a SERE experience? No doubt in my mind. He could do that.

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Video Duration: Two minutes and twenty-six seconds

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[Opens with upbeat music]

[Ronnie Stanley speaking]

Nice. Good grass down here. Dogs be dogs.

Honestly, it reminds me of my dog, to be honest.

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[The words, “Ronnie Stanley, Tackle, Baltimore Ravens” appear on screen]

[Ronnie Stanley speaking]

Hi, my name's Ronnie Stanley. Tackle for the Baltimore Ravens. it's my honor to support K9s For Warriors for this year's My Cause My Cleats.

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[The words, “My Cause My Cleats along with USAA logo and NFL Salute to Service logo” appear on screen]

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[Music shifts to meaningful tone]

[Ronnie Stanley speaking]

I always loved having dogs. I have a foundation, the Ronnie Stanley Foundation. What we do is, we match dogs from the shelter with people, you know, in the near community that really could use a dog.

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I've done some work with K9s For Warriors before, to be able to hear their stories, I really feel strongly about how dogs, you know, can really affect and be positive in people's lives.

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[The words, “Ronnie sat down with the veterans whose lives were changed by K8s for Warriors” appear on screen]

[Ronnie Stanley speaking]

So, how'd you get your service dog, and what has it been like?

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[The words, “David C. Army National Guard Veteran” appear on screen]

[David C. speaking]

When I went to K9s, I got to tell you, I didn't go there thinking that this was going to work. I just knew it was the last stop for me, because everything else wasn't working. I went in there to heal, (words “Doc, Service dog and best bud” appear on screen) and little did I know that healing thing was unconditional love.

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[The words, “K9s For Warriors transforms rescue dogs into service dogs for veterans” appear on screen]

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[David C. speaking]

Doc has gotten me back into who I am as a person. I'm able to give back, and so I give back through the advocacy to the veterans.

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[The words, “Brad B, Army Veteran” appear on screen]

[Brad B speaking]

I came across K9s For Warriors (words “Odyssey, Service dog and Loyal Buddy” appear on screen). He's definitely helped me out a lot since then. I'm a lot more comfortable in social settings.

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[The words, “Bill L, Marine Corps Veteran” appear on screen]

[Bill L. speaking]

After the military, I felt like I had lost who I was at that point, ashamed of who I had become and embarrassed of who I am. I pushed all of my friends and family away until I met Link (words “Link, Service Dog and Goodest Boy” appear on screen), and saw what he could do. Him running around and just being himself. I laughed. I was smiling. I was able to be present in the moment.

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[David C. speaking]

We play for a team, right? We still wear jerseys, we still wear a uniform, and it's tough to think that what life could be like when it has to come off, and especially for us, I don't think any of us were ready to hang up that uniform.

[Ronnie Stanley speaking]

I think it's kind of amazing, the type of effect, you know, animals can have on you mentally, and that's kind of the effect it had on me with my dog, as well. I'm very grateful that they sacrificed their time and brought their animals to show me how cool of a connection they have.

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[Upbeat music returns]

[The words, “Reveal Day” appear on screen]

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[Ronnie Stanley speaking]

Wow, sick. Oh, you got the little purple, gold camo. You got the K9s For Warriors here on the side. I like it a lot. It's just been a sick collab, partnering with USAA and K9s For Warriors.

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[The words, “Official NFL Salute to Service Partner” with USAA and NFL Salute to Service logos” appear on screen]

Video Duration: One minute and one second

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[Opens with rhythmic music]

[The words, “When the NFL plays in Spain, we bring the Salute to Service experience overseas” appear on screen]

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[The words, “Mike Hurley, Military Affairs” appear on screen]

[Mike Hurley speaking]

Naval station Rota, Spain, was a place where we wanted to come and bring a little bit of NFL, so they're just really excited.

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[The words, “These service members are playing flag football with NFL legends as their coaches... The winning team will go to the NFL game in Madrid” appear on screen]

[Mike Hurley speaking]

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[The words, “Joe Theismann, Former Washington QB” appear on screen]

[Joe Theismann speaking]

It was fun. It was exciting. Some great athletes play here.

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[The words, “Ryan Tannehill, Former Miami QB” appear on screen]

[Ryan Tannehill speaking]

They're getting after it. That fourth down run was incredible. He made it like 25 yards. Let's go.

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[Ryan Tannehill speaking]

We got to come out here and watch a bunch of men and women play some flag football, which has been so much fun. They laid it on the line out here. It's just been amazing to have some fun with them and then be able to kind of say thank you for what they do for our country.

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[Joe Theismann speaking]

It was fun, great competition, and certainly, we appreciate what they do so much, because they give us a chance to be able to live our lives safely.

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[players speaking]

(applause) we're going to Madrid!

Video Duration: forty-five seconds

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[Opens with exciting, upbeat music]

[The words, “James J, Army veteran, USAA employee” appear on screen]

[James J. speaking]

Today, the United States Air Force Reserve Unit, 446 Airlift Wing, will pass and relinquish the responsibility of being the honorary unit from the Seattle Seahawks to the Northwest District, United States Coast Guard.

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[The words, “Each year, the Seattle Seahawks pass their 12 flag to a military unit they honor throughout the season” on screen]

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[The words, “Elyse C., Coast Guard” appear on screen]

[Elyse C. speaking]

A change of command in the military is normally a passing from one unit to the next. to recognize the amazing contributions that the previous unit and then give that honor to the next one.

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[The words, “Cassidy P., Air Force reservist” appear on screen]

[Cassidy P. speaking]

It's such an honor to be a part of something that will continue to bring the military communities together, but then also civilian communities. It means so much to me that we care so much support, and that I get to be a part of it.

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[The words, “USAA is proud to sponsor the Seahawks' change of command ceremony, welcoming U.S. Coast Guard Northwest District” appear on screen]

Video Duration: One minute

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Absolutely.

[Opens with exciting, upbeat music]

[The words, “Salute to Service is about creating...Once-in-a-lifetime moments...Like this” appear on screen]

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[The words, “Ketih Long, USAA Military Affairs” appear on screen]

[Keith Long speaking]

Football is America's sport, and they love their fans  Most of our folks who serve in uniform are fans of teams in the NFL You get a chance to see them face-to-face, giving them some autographs, so that's not something you get to see very often. But we're fortunate to have them all here today.

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[The words, “Connecting our military community with NFL players” appear on screen]

Thank you for what you guys do each and every day. Your leadership, your sacrifice, your family's sacrifice. We know that we can't do what we do every day without you doing what you do, and we'll never forget that. So, thank you.

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[The words, “Official NFL Salute to Service Partner” with USAA and NFL Salute to Service logos” appear on screen]

Video Duration: Two minutes and fifteen seconds

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[Rob Gronkowski speaking]

Surprise! You will be going to the Super Bowl, my friend.

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[The words, “Rob Gronkowski, Tight End” appear on screen]

[Rob Gronkowski speaking]

Hey, everyone, it's Rob Gronkowski, and I'm here to surprise Eddie Pena (The words, “Eddie Pena, Marine Veteran” appear on screen). He's a Marine Corps veteran, and he thinks he's here for an executive meeting. But little does he know, I am surprising him with two Super Bowl tickets. lets go.

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[Eddie Pena speaking]

Eddie Pena, here with the Marine Corps Association, I enlisted in the Marine Corps back in 1991, during that time I deployed twice to Iraq, served about 10 years as an enlisted, then transitioned over to being an officer, retired back in 2011 as a captain in the United States Marine Corps.

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[Rob Gronkowski speaking]

I just got word he's moments away.

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[Tou guide speaking]

We're going to take a little tour just to look around.

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[Rob Gronkowski speaking]

Can't wait for this. Oh, Eddie, it's gonna be a surprise of a lifetime.

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[Suspenseful music plays]

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[Rob Gronkowski speaking]

Surprise. Surprise! What's up, my man? How you doing?

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[Eddie Pena speaking]

Oh, my goodness.

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[Rob Gronkowski speaking]

It's an honor to meet you. Thank you for your service, and all the sacrifice that you have made, and you think I'm the surprise here today. Come on over here. So this is on behalf of myself, USAA, and the NFL. You will be going to San Francisco and be going to the Super Bowl, my friend. Check this out.

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[Eddie Pena speaking]

I walk in there, and the first thing I see is Gronk. like, “What the heck is going on here?”

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[Rob Gronkowski speaking]

To see the excitement that he had. That's what it's all about.

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[Eddie Pena speaking]

But wow, I'm floored. I was not expecting this at all. It's surreal.

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[Rob Gronkowski speaking]

Now, let's go on a little tour. Okay. Military appreciation has been with me for a long time. I mean, these veterans, they give up so much in their life. It means a lot to give back to these veterans. They deserve these type of moments.

You gotta give some credit to USAA for putting this all together.

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[Eddie Pena speaking]

The Salute to Service, these tickets that I've received, they really show that they care about the military, and they take care of their own.

It's an honor, Gronk. Thanks a lot.

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[Rob Gronkowski speaking]

Yes, thank you, Eddie.

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[The words, “Official NFL Salute to Service Partner” “taking care of our own” with USAA and NFL Salute to Service logos” appear on screen]

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[Rob Gronkowski speaking]

You're an awesome guy.

[Eddie Pena speaking]

Thanks, man.

[Rob Gronkowski speaking]

You're a little beefy. You work out?

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[Eddie Pena speaking]

You could tell, like, I kind of work out, but I don't say no to a cookie.

[Rob Gronkowski speaking]

Yeah, there we go. Oh, yeah. you're like me.

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[Eddie Pena speaking]

Yeah, exactly.